NIQ: Social Commerce Grows as AI Reshapes Shopping - MarTech Cube

Your customers are already buying differently because of AI. Most business owners don't know it yet. If you bought an AI tool in the last year that your team quietly stopped using, you're not alone.

Your customers are already buying differently because of AI.

Most business owners don't know it yet.

If you bought an AI tool in the last year that your team quietly stopped using, you're not alone. That's not a you problem — that's a vendor-oversell problem. Smart people get burned by bad implementations every day.

Here's what the latest commerce data is actually telling us:

AI is changing how people discover products — not through Google search, but through social feeds that now predict what someone wants before they search. Your competitors aren't winning with bigger budgets. They're winning because AI is surfacing their products to the right buyers automatically.

This doesn't require a tech overhaul. It starts with one question: where do your best customers already spend time online?

The practical move this week: pick one product or service, run a small paid social test on the platform where your customers already are, and let the platform's built-in AI do the targeting. Most businesses already have access to this. No new software needed.

That's your first AI win — using tools you're already paying for, just smarter.

What's the one AI tool you paid for that never delivered what was promised?

#AIStrategy #SmallBusiness #SocialCommerce #BusinessGrowth

Original Source

... AI and new commerce models drive discovery ... AI-first approach to audience growth, editorial credibility, and performance marketing.