OKTA Q1 Deep Dive: Large Enterprise Expansion, AI Identity Initiatives, and Product Momentum

You bought the AI tool. Nobody used it. $200/month gone. That's not a you problem. That's a vendor problem. Here's what's quietly happening in the background that most business owners miss. Even t

You bought the AI tool. Nobody used it. $200/month gone.

That's not a you problem. That's a vendor problem.


Here's what's quietly happening in the background that most business owners miss.

Even the largest enterprise software companies are now scrambling to figure out how AI actually fits into their existing systems. Okta — a billion-dollar identity platform — just reported that managing AI tools securely is now one of their fastest-growing product areas.

Translation: big companies are realizing AI creates new chaos if you don't control who and what has access to your systems. That's not a tech issue. That's a business risk issue.


The practical takeaway for you is simpler than it sounds.

Before buying another AI tool, ask one question: does this tool connect to systems my team already uses daily? If the answer is no, adoption will fail — guaranteed. That's why tools collect dust. Not because your team resists change, but because friction kills habits.


Start there. One tool. One existing workflow. Thirty days.

You don't need to rebuild anything. You need one small win that proves the model works for your specific business.


What's the one AI tool you've purchased that your team actually abandoned — and what do you think killed it?


#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

Management emphasized that new products, including solutions for AI agent identity management, now make up a rising share of bookings ...