technology
PushButton AI Team ·
The big agencies just reshuffled leadership to double down on AI marketing platforms. Meanwhile, you're still staring at a $200/month tool nobody on your team actually opens. That gap is frustrating
The big agencies just reshuffled leadership to double down on AI marketing platforms.
Meanwhile, you're still staring at a $200/month tool nobody on your team actually opens.
That gap is frustrating. And it's not because you're behind — it's because you've been sold platforms when what you actually needed was a process.
Here's what Omnicom's move quietly confirms: AI only creates value when someone owns it. Not the software. The strategy behind it. Their entire leadership change is built around that idea — putting a dedicated decision-maker in charge of making AI actually work.
Most small business owners don't need a bigger platform. They need one clear owner, one defined use case, and one measurable outcome. That's it.
The practical takeaway? Before you buy another tool, write one sentence: "We will use AI to do [specific task] and we'll know it's working when [specific result] happens by [specific date]." If you can't complete that sentence, no tool will save you.
That single sentence has saved my clients more money than any software evaluation ever did.
What's the one AI tool you've bought that your team quietly stopped using — and what do you think killed the adoption?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Omnicom appoints Christine Gambino as CEO of Omni, replacing Duncan Painter, to accelerate its AI-driven marketing platform, while Alex McCord ...
