Online discovery has changed. Has your brand? - The Australian

Your customers aren't Googling your business anymore. They're asking AI. And if your brand isn't showing up in those conversations, your competitor's is. This isn't about rebuilding your website or o

Your customers aren't Googling your business anymore. They're asking AI. And if your brand isn't showing up in those conversations, your competitor's is.

This isn't about rebuilding your website or overhauling your marketing stack. I know you've already spent money on tools that collected dust. That's not what this is.

Here's the shift that matters: for 20+ years, discovery meant search rankings. Keywords, SEO, Google ads. That playbook still works — but it's no longer the whole game.

AI tools like ChatGPT and Perplexity are now answering buyer questions directly. "Which accountant in Brisbane handles small business?" "What's the best project management software for construction teams?" If your business isn't part of those answers, you're invisible to a growing slice of your market.

The good news? You don't need to start over.

One practical step this week: ask ChatGPT the question your ideal customer would ask when looking for your service. See what comes up. See who comes up. That 10-minute exercise will tell you more about your current AI visibility than any consultant's 40-slide deck.

What's one way you've seen AI change how your customers find you — or haven't found you yet?

#AIStrategy #SmallBusiness #DigitalMarketing #BusinessGrowth

Original Source

... AI-driven conversations. For more than two decades, enterprise marketing teams built their digital strategies around a relatively stable ...