OpenAI, Anthropic, Microsoft, and Amazon are behind a new organization that aims to help ...

The biggest AI companies just formed a coalition to help workers "adapt" to AI. That sounds reassuring. Until you realize it's the same companies selling you the tools telling you how to use them. Y

The biggest AI companies just formed a coalition to help workers "adapt" to AI.

That sounds reassuring. Until you realize it's the same companies selling you the tools telling you how to use them.

You're not tech-stupid. You're being sold complexity that benefits vendors, not your business. That $200/month tool collecting dust isn't a failure of your intelligence — it's a failure of how AI gets sold to business owners like you.

Here's what this coalition actually signals: even the biggest players know adoption is broken. They know most businesses bought something and nobody uses it. The gap isn't the technology. It's the implementation. Real AI wins happen when you solve one specific, painful, repetitive problem — not when you "transform operations."

One practical move you can make this week: write down the three tasks your team does that feel like copying and pasting the same thing over and over. That list is your AI roadmap. Start there, not with a platform, not with a consultant, not with a six-month strategy.

Small. Specific. Measurable. That's how you get your first win — and your confidence back.

What's the one repetitive task in your business that's costing you the most time right now?

#AIForBusiness #SmallBusiness #AIStrategy #BusinessGrowth

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Small Business · The Better Work Project · Personal Finance · Tech ... Brent Griffiths is a senior reporter at Business Insider who covers AI and tech.