Opinion: Don't undercut the tools powering Utah's small businesses - Deseret News
PushButton AI Team ·
Opinion: Don't undercut the tools powering Utah's small businesses - Deseret News
You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than ever.
That's not a you problem. That's a "wrong tool, wrong moment" problem.
Here's what a Utah small busi
You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than ever.
That's not a you problem. That's a "wrong tool, wrong moment" problem.
Here's what a Utah small business owner said recently that stuck with me: digital tools only work when they solve a real, daily friction point in your business. Not a theoretical one. Not the one a vendor pitched. The one that actually slows you down every single week.
Most AI failures happen because owners skip straight to the solution before naming the problem. A website didn't help your business because it was trendy. It helped because customers needed to find you. AI works the same way — problem first, tool second.
That's the shift that changes everything.
Start here: write down the one task your team repeats more than three times a week that produces no real thinking — just execution. That's your first AI candidate. No new systems, no team overhaul, no coding. Just one repetitive task, solved.
That's how the win happens. Small, specific, measurable inside 30 days.
What's the one task in your business you wish someone else could just handle automatically?
