PepsiCo Beverages US CMO on Evolving Social Strategy and 'Modern Soda' - WSJ

PepsiCo's CMO isn't losing sleep over which AI tool to buy. They're asking a different question entirely: "What problem am I actually solving?" That's the gap most business owners fall into. You bou

PepsiCo's CMO isn't losing sleep over which AI tool to buy. They're asking a different question entirely: "What problem am I actually solving?"

That's the gap most business owners fall into.

You bought the tool. You paid the subscription. Nobody used it. That's not a you problem — that's a solution-first trap. The AI industry sells hammers and calls everything a nail.

Here's what the big brands figured out that nobody tells you: the win isn't the technology. It's matching one specific, repeatable task your team already hates doing to a tool that handles exactly that. Nothing more. No transformation. No overhaul.

PepsiCo didn't reinvent their marketing department. They identified where decisions were slow and data was scattered — then plugged in something narrow and useful.

Your starting point: Write down the one task your team does manually every week that eats two or more hours. Just one. That's your first AI candidate. Not your whole operation — one task with a measurable time cost.

That's a 30-day win you can actually see.

What's the AI tool your team stopped using — and what were you hoping it would do?

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

Original Source

... Mars Inc. Executive on Co ... Driven Marketing. New. Meta CMO on 'Conversational Commerce' and Data ...