Perplexity is giving out tech's latest status symbol: a Mac Mini - Business Insider

AI companies are out here gifting Mac Minis to get people to try their tools. That's how hard they're working to prove their product has value. Sound familiar? You've probably already bought someth

AI companies are out here gifting Mac Minis to get people to try their tools.

That's how hard they're working to prove their product has value.

Sound familiar?

You've probably already bought something that promised to change how you work. Maybe it's still sitting in a browser tab, quietly billing you $200 a month while nobody touches it. That's not a you problem. That's a selling-before-proving problem — and the whole industry does it.

Here's what this Perplexity story actually reveals: even well-funded AI companies struggle to get adoption without putting the product directly in someone's hands. Adoption is hard. Behavior change is hard. That's why your team ignored the last tool — not because they're resistant, but because no one made it undeniably easy to start.

The real lesson for you isn't which AI tool is worth trying. It's this: any AI implementation that requires your team to change habits before they see value will fail. Pick the smallest, most repetitive task one person does every day, and solve just that. One person. One task. One win.

Prove it works before you scale it.

What's the AI tool you bought that nobody ended up using — and what do you think actually killed the adoption?

#AIForBusiness #SmallBusiness #AIStrategy #BusinessGrowth

Original Source

The AI startup sent out Mac Minis to some people so they can try ... Perplexity confirmed to Business Insider that it gave a small number of ...