Pinterest looks to prove itself as a multichannel marketing force after Q1 - eMarketer

You bought the AI tool. Paid the monthly fee. Nobody used it. That's not a "you" problem. That's a clarity problem. Most AI tools fail inside businesses not because they're bad tools — but because n

You bought the AI tool. Paid the monthly fee. Nobody used it.

That's not a "you" problem. That's a clarity problem.

Most AI tools fail inside businesses not because they're bad tools — but because nobody connected them to a specific customer decision. The tool was purchased for "efficiency." That's too vague to work.

Here's what Pinterest just did that's worth paying attention to. They took their existing data — what users are actively searching and saving — and connected it to TV advertising, letting marketers reach the same buyer across two channels using one signal. No ripping apart old systems. Just smarter use of data they already had.

That's the mindset shift. AI works when it's attached to one specific customer behavior you already understand.

Pick one decision your customers make before buying from you. Just one. Then ask what data you already collect around that moment. That's your starting point — not a $50K platform overhaul.

One behavior. One data source. One test. That's a 30-day win you can measure.

What's the one customer decision you wish you understood better before they walked out the door?

#AIStrategy #SmallBusiness #MarketingROI #BusinessGrowth

Original Source

Marketers can now use Pinterest's intent data to connect with CTV viewers, supported by tvScientific's AI-driven optimization. The move aims to ...