PMG's hackathon at Cannes signals agencies' growing appetite for AI talent - Ad Age

The big agencies are now running AI hackathons at Cannes to find builders who solve real marketing problems. Meanwhile, you're still figuring out why your team never opened that AI tool you bought si

The big agencies are now running AI hackathons at Cannes to find builders who solve real marketing problems.

Meanwhile, you're still figuring out why your team never opened that AI tool you bought six months ago.

That gap is not your fault — and it's actually telling you something important.

Here's what the Cannes story reveals: the smartest players aren't buying AI. They're testing it against specific bottlenecks first. A real problem. A real process. A measurable result. That's the whole game.

Most business owners skip that step. They buy the tool, then hunt for the problem. That's why the software sits unused. It's not a people problem. It's a sequence problem.

The fix is simpler than any consultant will admit. Pick one repetitive task your team does manually every week — something that takes two or more hours. That's your test case. Start there, nothing else.

One problem. One tool. Thirty days to see if it works. That's how you get your first real AI win without blowing budget or disrupting what's already running.

What's one task in your business that still feels like it should be automated by now?

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

Original Source

... AI-powered services. The hackathon thus resembles a global audition for builders who can use AI to address stubborn marketing bottlenecks in fresh ...