Protect digital tools to support Michigan small businesses | Opinion - The Holland Sentinel
PushButton AI Team ·
Protect digital tools to support Michigan small businesses | Opinion - The Holland Sentinel
You bought the AI tool. Nobody used it. $200/month quietly canceled.
That's not a you problem. That's a "wrong tool sold to the wrong business for the wrong reason" problem.
Three Michigan small bu
You bought the AI tool. Nobody used it. $200/month quietly canceled.
That's not a you problem. That's a "wrong tool sold to the wrong business for the wrong reason" problem.
Three Michigan small business owners just went on record saying overregulating AI and personalized digital tools would genuinely hurt their bottom line. Not theoretical hurt. Real, measurable revenue impact.
That tells you something important: AI is already quietly working for businesses like yours. Just not the flashy, expensive, overhyped version the consultants pitched.
The version that works looks boring. It handles one specific task your team repeats every week. It saves four hours. It pays for itself in thirty days. That's the whole win.
Here's the one thing worth doing this week: write down the three most repetitive tasks your team does that don't require human judgment. Customer follow-up emails. Appointment reminders. First-draft responses to common questions.
Pick one. Find a tool that does only that. Test it for thirty days.
No system overhaul. No coding. No consultants.
What's the AI tool you bought that's sitting unused right now — and what did they promise it would do?
