Publicis-LiveRamp deal sparks agency scramble for alternatives - Ad Age
PushButton AI Team ·
Publicis-LiveRamp deal sparks agency scramble for alternatives - Ad Age
The real AI problem isn't the tool you picked.
It's not knowing what problem you're actually trying to solve before you buy anything.
You're not alone in paying for software nobody opens. Most busin
The real AI problem isn't the tool you picked.
It's not knowing what problem you're actually trying to solve before you buy anything.
You're not alone in paying for software nobody opens. Most business owners I talk to have at least one AI subscription collecting dust. That doesn't make you tech-stupid. It makes you someone who got sold a solution before anyone asked the right questions.
Here's what the Publicis-LiveRamp situation quietly reveals: even the biggest agencies are scrambling because AI is reshaping who controls customer data and market visibility. The companies winning aren't the ones with the most tools. They're the ones who identified one specific data gap and plugged it first.
That's the actual lesson for your business. Not "adopt AI broadly." Pick one place where you're flying blind right now — a customer segment you don't understand, a sales pattern you can't explain — and find the tool built specifically for that gap.
Start with the problem. Then find the tool. Never the other way around.
That single shift changes your entire AI decision-making process — and usually leads to your first real win within a few weeks, not months.
What's one business question you wish you had a clearer answer to right now?
