Publicis Pitch Video: The Good, The Bad & The Cynical - MediaPost

The ad industry just showed us exactly what bad AI adoption looks like — and it's a warning worth heeding. Publicis pitched a slick AI-powered ad system to Fox. Big promise. Impressive demo. Sound fa

The ad industry just showed us exactly what bad AI adoption looks like — and it's a warning worth heeding.

Publicis pitched a slick AI-powered ad system to Fox. Big promise. Impressive demo. Sound familiar? It should. Because that's the same playbook that sold you a tool your team quietly stopped using three months later.

You're not tech-stupid. You were just sold on a solution before anyone understood your actual problem.

Here's what the big agency world gets right that most AI vendors don't: they build AI around one specific workflow first. Not everything at once. Fox's AdStudio isn't replacing their whole operation — it's automating one painful step in their existing process.

That's the lesson. Pick your single most repetitive, time-draining task. The one your team does the same way every week. That's your first AI candidate — not your biggest problem, your most predictable one.

A predictable task is one AI can actually solve. That's where real ROI shows up in 30 days or less, without touching anything that already works.

What's the one task your team repeats so often it almost feels embarrassing to admit how much time it takes?

#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation

Original Source

... advertising capabilities purpose-built for the TV ad world. The company is transforming its Fox AdStudio into a secure, AI-powered system that ...