Publishers quietly cut 'six-figure' deals via Snowflake's AI licensing platform - Digiday

You bought the AI tool. Nobody used it. $200/month gone. That's not a you problem. That's a vendor problem. Here's what's actually happening behind closed doors right now. Major publishers are quiet

You bought the AI tool. Nobody used it. $200/month gone.

That's not a you problem. That's a vendor problem.

Here's what's actually happening behind closed doors right now. Major publishers are quietly signing six-figure deals to license their content data to AI companies through platforms like Snowflake. Not using flashy AI tools. Not disrupting their teams. Just identifying one asset they already own and finding a new buyer for it.

That's the insight most gurus skip. The businesses winning with AI aren't the ones adopting the most tools. They're the ones asking a smarter question first: what do I already have that AI needs?

Your customer data, your process knowledge, your industry expertise — these have value in the AI economy. You don't need to learn new technology to participate. You need to recognize what you're sitting on.

Start here this week. List three things your business knows better than anyone outside your industry. That list is your AI strategy starting point — before you spend a single dollar on software.

One question for you: when you've looked at AI tools before, did anyone ever ask what you already have before pitching what you should buy?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

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