Purpose and Practice: Transforming Health Brands for the Modern Consumer - ADWEEK
PushButton AI Team ·
Purpose and Practice: Transforming Health Brands for the Modern Consumer - ADWEEK
Everyone's telling you to use AI to get closer to your customers. But most AI tools push you further away from them.
You're not alone if you bought something that sounded great in the demo and now ju
Everyone's telling you to use AI to get closer to your customers. But most AI tools push you further away from them.
You're not alone if you bought something that sounded great in the demo and now just sits there collecting dust on your credit card statement. That's not a you problem. That's a tool problem.
Here's what a smart marketing leader at Supergoop figured out: AI doesn't replace the human connection in your brand. It amplifies it — but only when you use it to understand your customer better, not just to automate messages at them.
The business owners winning with AI right now aren't using it to do more. They're using it to listen more. To spot what customers actually want before the competition notices.
You don't need a massive overhaul to get there.
Start with one thing: pull your last 50 customer emails or reviews and run them through ChatGPT. Ask it to find the three most common frustrations. That's it. One hour. No new software to buy. No team training required.
That single exercise has changed how business owners talk to their customers — and it costs nothing.
What's the one customer insight you've been too busy to dig into?
Brand Marketing · supergoop lauren weinberg · Supergoop's Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World. By Jenny Rooney ...
