You bought an AI tool. Nobody used it. $200/month quietly disappeared.
You're not alone — and you're not tech-stupid. The tools are genuinely oversold.
Here's what caught my attention this week. An
You bought an AI tool. Nobody used it. $200/month quietly disappeared.
You're not alone — and you're not tech-stupid. The tools are genuinely oversold.
Here's what caught my attention this week. An Australian company called RAMMP just released a free AI plug-in that diagnoses why your marketing campaigns underperform. Not a $30K implementation. Not a six-month overhaul. A diagnostic tool that looks at what you're already running and tells you what's broken.
That's a completely different approach to AI — and it's the one most business owners actually need first.
Instead of asking "which AI tool should I buy," the smarter question is "what problem do I need to diagnose?" The tools that win aren't the flashiest ones. They're the ones that fit quietly into what you're already doing and show you something useful within days, not quarters.
One practical move this week: before evaluating any new AI tool, write down the one business decision you make most often without enough information. That gap is where AI earns its money.
Start there. One problem. One tool. One clear win.
What's the AI tool you bought that your team never actually touched — and what do you think went wrong?
