PushButton AI Team ·
When a travel tech company hires a CMO specifically to lead their "AI-first strategy" — that's not a tech decision. That's a business decision. And that distinction matters more than most AI gurus wi
When a travel tech company hires a CMO specifically to lead their "AI-first strategy" — that's not a tech decision. That's a business decision.
And that distinction matters more than most AI gurus will ever tell you.
RateGain just did something smart. They didn't buy another AI tool. They appointed a leader whose job is to make AI serve a clear business goal: growth. The tool came second. The outcome came first.
This is exactly where most business owners get it backwards. You hear about a promising AI tool, you buy it, then you wonder what problem it actually solves. That's how you end up with a $200/month subscription your team ignores.
The companies winning with AI right now started with one question: "What's the one result we need most in the next 90 days?" Then they worked backwards to find the tool that delivers it.
Try this today. Write down your single most expensive business problem — the one costing you real time or real money. That's your AI starting point. Not the flashiest tool. Not what your competitor is rumored to be using. Just that one problem.
What's the one business problem you wish AI could actually solve for you right now?
#AIStrategy #BusinessGrowth #SmallBusiness #AIForBusiness
RateGain Travel Technologies has appointed Heather Moses as Chief Marketing Officer to strengthen its AI-first global growth strategy. Based in Boston ...