Redesigning Your Marketing Organization for the Agentic Age - Harvard Business Review

Harvard Business Review just published a piece on "redesigning your marketing organization for the agentic age."

Sounds important. Also sounds exhausting.


Here's the thing nobody's saying out loud — most business owners aren't failing at AI because they picked the wrong tool. They're failing because they tried to solve an organizational problem with a software purchase.

That $200/month tool sitting unused? It probably worked exactly as advertised. The problem was nobody defined what job it was supposed to do before the invoice hit.


HBR's insight is actually useful here, stripped of the MBA language: AI works when it owns a specific, repeatable task — not when it floats around as a "resource" for your team to "leverage."

One job. One outcome. One owner.


That's your starting point. Not a platform. Not a strategy overhaul. Find one task someone on your team does every single week that follows the same steps every time. That's your first AI candidate.

Map the steps on paper first. Then find a tool that does exactly that. Nothing more.

You'll know within two weeks if it's working. No six-month rollout required.


What's one repetitive task in your business that nobody actually enjoys doing — but has to get done every week?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

In the work we've done leading marketing organizations, advising on AI implementation, and building AI-driven systems in practice, we've seen this ...