Research: AI could unlock $90bn in marketing returns in US | Advanced Television

McKinsey says AI could unlock $90 billion in marketing returns. Meanwhile, you're staring at a SaaS subscription nobody on your team actually opens. That gap is the real story. You're not behind bec

McKinsey says AI could unlock $90 billion in marketing returns. Meanwhile, you're staring at a SaaS subscription nobody on your team actually opens.

That gap is the real story.

You're not behind because you're slow. You're behind because the advice you've been given skips the part that actually matters — what to use it for first.

The McKinsey finding isn't about AI tools. It's about personalisation at scale — knowing which customer gets which message at which moment. That's something your business already does manually. Probably through email, follow-ups, or sales conversations.

That's your starting point. Not a $40,000 overhaul. Just one automated touchpoint that mirrors what your best salesperson already says.

Here's the one move worth trying this week: take your three best-performing email sequences and ask ChatGPT to generate five personalised variations based on customer type. No new software. No budget. Thirty minutes.

That's how you get your first real AI win — small, measurable, and built on something that already works.

What's the biggest reason the last AI tool your team tried never got used — was it the tool itself, or how it was introduced?

#AIForBusiness #MarketingStrategy #SmallBusiness #AIImplementation

Original Source

McKinsey estimates that when organisations redesign marketing to be powered by AI ... This AI-driven personalisation can increase revenue by 5 to ...