You bought the AI tool. Nobody uses it. $200/month quietly draining while the tab sits open and forgotten. That's not a you problem. That's a selling problem disguised as a technology problem. Here'
You bought the AI tool. Nobody uses it. $200/month quietly draining while the tab sits open and forgotten.
That's not a you problem. That's a selling problem disguised as a technology problem.
Here's what's actually happening at the enterprise level right now. The smartest AI teams aren't asking "which AI tool should we buy?" They're asking "what question does our data already answer — that we're too buried to see?"
Conversational analytics — plain English questions that pull real answers from your existing business data — is quietly becoming the first AI win that actually sticks. No new systems. No team retraining. Just your numbers, finally talking back to you.
That's the insight worth borrowing from people building AI at scale. The wins aren't coming from the flashiest tools. They're coming from the simplest questions asked of data you already own.
Start here: Pick one decision you make every week that requires pulling a report. That's your test case. One question, one data source, one tool trial. Thirty days. Measurable or it's gone.
That's how you build confidence — and ROI — without betting the business on a consultant's promise.
What's the one report your team pulls every week that eats more time than it should?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Original Source
Earlier, Rourke led product marketing for Looker as Google advanced AI-powered conversational analytics, and led analytics product marketing at ...