Shannon Kinney: Why today's media sellers must become trusted advisors

Your competitors aren't winning because they have better AI tools. They're winning because they show up more prepared than you do. You've probably bought a tool that promised to change everything — a

Your competitors aren't winning because they have better AI tools.
They're winning because they show up more prepared than you do.

You've probably bought a tool that promised to change everything — and watched it collect digital dust while the subscription quietly drained your account. That's not a you problem. That's a vendor problem. They sold you a platform when you needed a process.

Here's what a top media sales expert figured out: AI's real value isn't automation. It's preparation. She uses it to research a prospect's website, social presence, and marketing gaps in minutes — before the first conversation. She walks in already knowing their business. That's the edge.

You don't need a $20K implementation. You need one repeatable research routine powered by a tool you already have access to — like ChatGPT or Perplexity. Pick one relationship that matters. Before your next meeting, spend 10 minutes asking AI to summarize that prospect's or client's biggest visible business challenges. Show up sharper than anyone else in the room.

That's your first AI win. Small. Measurable. No disruption to what's already working.

What's the one area in your business where better preparation would actually move the needle?

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

Original Source

Today, AI allows her to analyze a prospect's website, social media presence and marketing gaps in just minutes, helping her arrive with relevant ...