Shopify Wades Deeper Into Advertising, But Not Ad Tech | AdExchanger

You bought an AI tool for your marketing. Nobody touched it. $200/month gone. Sound familiar? You're not alone — and you're not the problem. Here's what most people miss: even Shopify, one of the mo

You bought an AI tool for your marketing. Nobody touched it. $200/month gone.

Sound familiar? You're not alone — and you're not the problem.

Here's what most people miss: even Shopify, one of the most sophisticated e-commerce platforms on the planet, just quietly admitted something important. Their VP of advertising basically said — stop calling these things "AI." Just call them automated campaigns. Because the word AI is getting in the way of actually using the tool.

That's not a small moment. That's a massive company saying the hype is hurting adoption. Even their own merchants couldn't cut through the noise.

For you, this is actually good news. The confusion you feel isn't a you problem. It's a naming problem. AI-driven ad tools like Google's PMax already exist inside platforms you probably already pay for. You don't need new software. You need someone to show you which button to press.

One practical move: log into your existing Google or Meta ad account this week and look for "automated" or "smart" campaign options. They're already there. Already built. Already paid for.

That's your first AI win — hiding in plain sight.

What's the biggest thing that's stopped you from actually using the AI tools you already have access to?

#AIForBusiness #SmallBusinessGrowth #DigitalMarketing #AIStrategy

Original Source

Pradhan referred to products like PMax and ASC as “AI-driven campaigns” or “automated campaign types.” “Let's just call it that, right?” he ...