Sinch appoints Sophie Cheng as Chief Marketing Officer – Company Announcement

Big companies are hiring CMOs specifically to figure out AI-driven customer engagement. Meanwhile, you're still staring at a dashboard for a tool your team stopped logging into three months ago. Tha

Big companies are hiring CMOs specifically to figure out AI-driven customer engagement.

Meanwhile, you're still staring at a dashboard for a tool your team stopped logging into three months ago.

That's not a you problem. That's a rollout problem.

Here's what the Sinch announcement quietly signals: enterprise companies are treating AI in customer communication as a dedicated strategy — not a plug-in, not a side project. They're investing leadership, not just licenses.

You don't need a CMO. But you do need to treat your first AI use case like it deserves actual attention.

The businesses getting ROI from AI right now picked one customer touchpoint — usually a repetitive, time-consuming one — and improved just that. Not their whole operation. One thing.

Think about where your team loses the most time answering the same customer questions. That's your starting point.

Pick one communication task this week that happens daily and drains someone's time. Write down exactly what that task looks like. That single definition is worth more than any AI tool demo you'll sit through.

That's step one. No new software yet. Just clarity.

What's one task in your business you'd love to never manually handle again?

#AIStrategy #SmallBusiness #CustomerEngagement #BusinessGrowth

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... ai supporting rapid commercial growth and helping businesses improve how they engage with customers using AI-driven technologies. "Sophie brings a ...