Smartly's Laura Desmond: Marketers Need 'New Creative System' for AI's Volume Explosion
PushButton AI Team ·
Smartly's Laura Desmond: Marketers Need 'New Creative System' for AI's Volume Explosion
You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than before.
That's not a failure of your team. That's what happens when AI gets sold as a product instead of a
You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than before.
That's not a failure of your team. That's what happens when AI gets sold as a product instead of a system.
Here's what a recent conversation with Smartly's CEO made clear: the real AI shift isn't about one tool. It's about the volume of content AI can now produce — and whether your business has any process to manage it. Most don't. Most were never told they needed one.
This matters to you because buying another AI tool without a workflow to support it produces the same result every time. Shelfware. Wasted budget. Team frustration.
The unlock isn't a bigger tool. It's a smaller, more specific question: what is one repeatable task your team does weekly that follows a predictable pattern?
That task is your starting point. Build a simple process around automating just that one thing. Get one win in 30 days. Then expand.
No ripping out existing systems. No retraining your whole team. Just one problem, one solution, one result you can measure.
What's the one task you'd most want off your plate right now?
