Even billion-dollar companies buy AI tools that never deliver. Snap just walked away from a $400M deal with Perplexity AI. A partnership that was supposed to generate revenue — cancelled before it st
Even billion-dollar companies buy AI tools that never deliver.
Snap just walked away from a $400M deal with Perplexity AI. A partnership that was supposed to generate revenue — cancelled before it started.
If that feels familiar, you're not alone.
You bought the tool. You paid the monthly fee. Nobody used it. And now you're wondering if AI is actually real or just the most expensive hype cycle of your career. That frustration is completely valid — and it's not a reflection of your intelligence.
Here's what the Snap story actually teaches us: even sophisticated companies with massive budgets pick the wrong AI partner. The problem isn't you. The problem is that most AI deals are built around vendor promises, not actual business problems.
The companies winning with AI right now didn't start big. They started specific. They picked one repetitive task, one workflow bottleneck, one thing costing them hours every week — and automated that first.
One win. Measurable. Repeatable. Then they moved to the next.
This week, write down the three tasks your team does manually that happen more than ten times a week. That list is your AI roadmap. No consultant required.
What's the one tool you bought that your team quietly stopped using?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Original Source
The integration was supposed to start contributing to revenue in 2026, giving Snap a fresh monetization lever beyond its core advertising business and ...