technology
PushButton AI Team ·
Even billion-dollar companies buy AI tools that never get used. Snap just walked away from a $400M deal with Perplexity — an AI search integration that sounded impressive on paper and quietly fell ap
Even billion-dollar companies buy AI tools that never get used.
Snap just walked away from a $400M deal with Perplexity — an AI search integration that sounded impressive on paper and quietly fell apart before it ever reached users.
Sound familiar?
You're not alone if you've got an AI subscription sitting unused in a browser tab somewhere. It doesn't mean you made a dumb decision. It means the pitch was bigger than the practical fit.
That's the real pattern here. The AI hype machine sells the vision. Nobody sells the fit. Snap and Perplexity had a headline-worthy partnership — but no clear proof it would actually work for Snapchat's users in their daily habits.
Same thing happens to business owners every week. The demo is impressive. The ROI projections look great. Six months later, your team has gone back to the spreadsheet.
The lesson isn't "avoid AI." It's "find the specific friction point in your business first, then find the tool that removes it."
One workflow. One problem. One measurable result within 30 days.
That's how you build confidence — not by buying the most talked-about tool, but by solving one real thing.
What's the one business problem you wish you could eliminate tomorrow?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
The deal, announced last November, would have seen Perplexity's AI search engine integrated directly into Snapchat.
