The AI tool is sitting in your software stack. Nobody's using it. $200/month, every month. You're not alone in that. And you're not bad at this. The Atlantic just ran a piece questioning whether sma
The AI tool is sitting in your software stack. Nobody's using it. $200/month, every month.
You're not alone in that. And you're not bad at this.
The Atlantic just ran a piece questioning whether small businesses will ever see a real return on AI investment. Turns out the "AI bubble" concern isn't just yours — it's a legitimate business question even analysts are asking out loud.
Here's what that means for you: the pressure to buy everything right now is manufactured. The companies selling AI tools need revenue. That urgency you feel? A lot of it is marketing, not reality.
The businesses quietly winning with AI aren't buying the most expensive tools. They're picking one repetitive task — usually something that costs them 5-10 hours a week — and solving just that. One problem. One tool. Measurable time saved within 30 days.
Start there. Not with a platform. Not with a consultant pitch deck. With a single bottleneck you already hate dealing with.
Write down the one task your team does manually every week that makes everyone groan. That's your AI starting point.
What's the one AI tool your business bought that never got used — and what got in the way of adoption?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
a small business between shipping containers. Illustration by Paul Spella / The Atlantic. Source: Getty. Will Small Businesses Get Their Money Back?
