Sojern Convenes U.S. Destination Leaders in Denver to Navigate Shifting Travel Demand ...
PushButton AI Team ·
Sojern Convenes U.S. Destination Leaders in Denver to Navigate Shifting Travel Demand ...
You bought an AI tool. Nobody uses it. Sound familiar?
That $200/month sitting idle isn't a technology problem. It's a strategy problem nobody warned you about.
Here's what's actually happening. The
You bought an AI tool. Nobody uses it. Sound familiar?
That $200/month sitting idle isn't a technology problem. It's a strategy problem nobody warned you about.
Here's what's actually happening. The travel industry just had a wake-up call. Major destination leaders gathered because AI is reshaping how travelers decide where to go — and the businesses winning aren't the ones with the most tools. They're the ones who matched one specific AI capability to one specific customer behavior.
That's the insight most consultants skip. They sell you platforms. They don't tell you what problem to point them at first.
The businesses getting real ROI started narrow. They picked one repetitive decision their team makes daily — like which customers to reach and when — and let AI handle that single task. Nothing rebuilt. Nobody fired. Just one clear job for the tool to do.
Your first move: list three decisions your team makes repeatedly every week. Pick the most time-consuming one. That's where your first AI win lives. Not in a $40K platform. In a focused use case your team will actually adopt.
What's the biggest reason your last AI tool didn't stick — wrong tool, wrong timing, or nobody showed your team how to use it?
