Sotheby's CEO: Naive to say AI will not 'meaningfully affect' our business in some way
PushButton AI Team ·
Sotheby's CEO: Naive to say AI will not 'meaningfully affect' our business in some way
Even the CEO of Sotheby's admits it would be naive to pretend AI won't affect his business. And he runs one of the most tradition-driven industries on earth.
That probably sounds familiar — that quie
Even the CEO of Sotheby's admits it would be naive to pretend AI won't affect his business. And he runs one of the most tradition-driven industries on earth.
That probably sounds familiar — that quiet sense that something is shifting and you're not sure where you fit in it yet.
You're not tech-stupid. You bought the tool, paid the subscription, maybe even sat through the demo twice. It just didn't stick. That's not a you problem — it's a "nobody showed you how it connects to your actual workflow" problem.
Here's what the Sotheby's interview signals: the smart business owners aren't trying to transform everything at once. They're asking one honest question — where does my team waste the most repetitive time right now? That's your starting point. Not a strategy overhaul. One friction point.
Pick the single most annoying manual task your team does weekly. That's the right place to test AI first. Small scope, visible result, real feedback within two to four weeks.
No coding. No new hires. No ripping anything apart.
What's one repetitive task you'd eliminate tomorrow if you could — and has AI even come up as an option for it yet?
