Starbucks Is Using AI To Fire People — And Calling It A “Turnaround” - Forbes
PushButton AI Team ·
Starbucks Is Using AI To Fire People — And Calling It A “Turnaround” - Forbes
Starbucks just used AI to cut thousands of jobs and called it a "turnaround strategy."
That's not your story. And it doesn't have to be.
You've probably watched the headlines and wondered if you're
Starbucks just used AI to cut thousands of jobs and called it a "turnaround strategy."
That's not your story. And it doesn't have to be.
You've probably watched the headlines and wondered if you're already behind — while also remembering that $200/month tool your team quietly stopped using six months ago. That quiet frustration is real. It doesn't mean you're bad at business. It means you got sold a solution before anyone diagnosed the problem.
Here's what the Starbucks story actually reveals: big companies use AI to cut costs at scale. That's their game. Your game is different — faster decisions, tighter operations, better customer experience. AI can do all of that without replacing a single person on your team.
The mistake most owners make is buying a tool and hoping the ROI appears. It won't. You need to start with one broken process, not one impressive product.
Pick the task your team repeats most and hates most. That's your first AI project. Not an overhaul. One process. Thirty days. Measurable result.
That's how you get your first real win — quietly, practically, without the hype.
What's one repetitive task in your business that eats time every single week?
Gabriel A. Zainescu writes about AI, marketing and building things. ... It's a preview of what AI-driven corporate America looks like — and it should ...
