Supergoop's Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
PushButton AI Team ·
Supergoop's Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
Everyone's telling you to "embrace AI in your marketing."
But no one's telling you which part of your marketing actually needs it.
If you've paid for an AI tool that your team quietly stopped using,
Everyone's telling you to "embrace AI in your marketing." But no one's telling you which part of your marketing actually needs it.
If you've paid for an AI tool that your team quietly stopped using, you're not alone — and you're not the problem. The tool just solved the wrong thing.
Here's what a smart marketer at Supergoop figured out that most AI vendors will never tell you: AI works best when it amplifies what's already human about your brand, not when it replaces it. The businesses winning with AI right now aren't automating everything. They're using AI to do more of what already resonates with their customers.
That's a completely different starting point than "buy this software and save 40 hours a week."
The practical shift is this — before your next AI decision, write down one marketing task your team repeats every week that feels tedious but requires your brand's voice. That's your real first target. Not a platform overhaul. One repeatable task.
Start there. Solve that. Measure it in 30 days.
What's one marketing task you're still doing manually that you'd love to hand off — without losing what makes your brand feel like you?
How to build a great marketing team in the age of tech transformation. · How to position AI as a catalyst for brand authenticity rather than automation ...
