technology
PushButton AI Team ·
Your AI tool isn't failing because AI doesn't work. It's failing because it was never built around how your actual customers search for you. Most business owners I talk to have the same story. They b
Your AI tool isn't failing because AI doesn't work. It's failing because it was never built around how your actual customers search for you.
Most business owners I talk to have the same story. They bought a tool, paid the monthly fee, and six months later nobody on the team touches it. That's not a you problem. That's a mismatch problem — wrong solution, wrong problem.
Here's what's worth paying attention to right now. A company called Surmado is showing local businesses something simple but important: if AI only understands one version of your business, it's missing a chunk of your market entirely. Different customers search differently. Different languages, different questions, different intent.
That insight applies even if you're not a multilingual business. The real question is — does AI actually understand your business from your customer's point of view? Most business profiles don't. They're written for Google, not for how people actually ask questions today.
One thing you can do this week: type your own business into ChatGPT or Perplexity the way a customer would ask. What comes back? That answer will tell you more about your AI visibility gap than any consultant's report.
What does your business look like when AI describes it to a potential customer?
#AIStrategy #SmallBusiness #LocalBusiness #AIForBusiness
If AI only sees the English version of a business, it is missing part of the market. Early Results Surmado is already working with small businesses ...
