Tencent tests Xiaowei AI assistant inside WeChat app - Quartz

You bought an AI tool. Nobody used it. $200/month gone. That's not a you problem. That's a design problem. Here's what Tencent just figured out that most AI vendors haven't: When they tested their

You bought an AI tool. Nobody used it. $200/month gone.

That's not a you problem. That's a design problem.


Here's what Tencent just figured out that most AI vendors haven't:

When they tested their AI assistant inside WeChat — where 1.3 billion people already spend their day — adoption wasn't a battle. The tool lived inside the workflow. Users didn't have to go anywhere new.

That's the insight your last AI purchase probably missed.

The tools that fail aren't usually bad tools. They're tools that ask your team to change their habits before they've seen any value. New login. New tab. New system. Nobody has time for that.

The tools that stick show up where your team already works — inside email, inside the CRM, inside the chat app they're already in.


So before you evaluate another AI tool, ask one question: Does this live inside a system my team already uses daily, or does it require them to go somewhere new?

That single filter will eliminate 80% of the tools that would have gathered dust. And it costs you nothing to apply today.


What's one AI tool your team tried but quietly abandoned — and looking back, where did it actually live in your workflow?

#AIStrategy #BusinessGrowth #AIImplementation #SmallBusiness

Original Source

Tencent has explored AI integration in WeChat before: Yuanbao, introduced earlier this year, functioned as a dedicated chatbot that users could add ...