The agency monopoly on creativity has fallen, says Klarna CMO | The Drum

The agencies won't tell you this. But Klarna's CMO just did. If you bought an AI tool that nobody on your team actually uses, you're not alone — and you're not behind. You bought the wrong category o

The agencies won't tell you this. But Klarna's CMO just did.

If you bought an AI tool that nobody on your team actually uses, you're not alone — and you're not behind. You bought the wrong category of tool, not the wrong idea.

Here's what Klarna figured out: AI doesn't replace creativity. It takes over the data-heavy work — SEO analysis, media buying, performance tracking. The stuff that eats your team's time without producing a single original thought.

That's actually good news for you. It means your first AI win isn't some massive transformation. It's finding one repetitive, data-driven task your team does every week and handing it to AI instead.

Think about your marketing. Where does your team spend hours doing work that feels mechanical? Pulling reports? Writing the same email variations? That's your entry point. Not a $20K platform. Not a 6-month rollout.

Start there. One task. Thirty days. Measure the hours saved.

The competitive advantage isn't the tool — it's knowing exactly which problem it solves before you buy it.

What's one marketing task your team repeats every week that you wish you could automate?

#AIStrategy #SmallBusiness #MarketingAI #BusinessGrowth

Original Source

“SEO, media buying and performance marketing – anything that's data-powered is going to be taken over by AI.” The advantage then returns to something ...