The AI Coding Craze Gave GitHub Its Best Month Ever - Business Insider

GitHub just had its best month ever — because they changed how they charge, not because the tool got better. That's the part nobody's talking about. If you've ever paid for an AI tool your team quie

GitHub just had its best month ever — because they changed how they charge, not because the tool got better.

That's the part nobody's talking about.

If you've ever paid for an AI tool your team quietly stopped using, you're not alone. It's not a you problem. It's a pricing and adoption problem that even billion-dollar companies struggle to solve.

Here's the real insight from the GitHub story: usage exploded when the billing model changed to match how people actually work. The tool didn't improve. The friction did.

Most AI tools fail inside companies for the same reason. Not because AI doesn't work. Because the implementation ignored how your team already operates.

This is why "just buy the tool" advice fails you every time.

The one thing you can do this week: before evaluating any AI solution, map one repetitive task your team does daily and ask "what would make this frictionless?" That answer tells you exactly what to look for — and what to ignore.

You don't need a consultant or a six-month rollout. You need one small win built around how your business already runs.

What's one AI tool you bought that your team never actually adopted? Drop it below.

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

Usage of the company's Copilot AI coding tool surged after GitHub changed how it bills customers, the executive said.