The AI-driven travel funnel: what corporate marketers need to know now | The Drum
PushButton AI Team ·
The AI-driven travel funnel: what corporate marketers need to know now | The Drum
You bought the AI tool. Nobody uses it. Sound familiar?
Here's the uncomfortable truth: that's not your fault. The tools were sold to you before the problems were clearly defined.
A new piece from T
You bought the AI tool. Nobody uses it. Sound familiar?
Here's the uncomfortable truth: that's not your fault. The tools were sold to you before the problems were clearly defined.
A new piece from The Drum breaks down how AI is reshaping customer decision journeys — and buried inside is something every business owner needs to hear. AI works best when it is inserted into a process your customers already follow, not bolted onto your internal operations hoping something changes.
Most failed implementations chase the technology. The ones that succeed start with a single customer friction point — the moment where a potential buyer slows down, hesitates, or drops off entirely — and ask whether AI can smooth that out.
That is a business question, not a tech question. And you already know how to answer it.
Here is your one action this week: write down the single most repetitive question your sales or support team answers every day. That is your first AI candidate. No new systems. No team overhaul. Just one friction point, one solution, measurable within 30 days.
What is the one customer interaction in your business that eats the most time and delivers the least value?
