The AI trade has left the hyperscalers in the dust. What will it take for that to change? - CNBC

Even Amazon hasn't figured out how to make AI profitable yet. So why do vendors keep telling you it's simple? If you've paid for an AI tool your team quietly stopped using, you're not alone — and y

Even Amazon hasn't figured out how to make AI profitable yet.

So why do vendors keep telling you it's simple?


If you've paid for an AI tool your team quietly stopped using, you're not alone — and you're definitely not foolish. The confusion you feel is real. Even the biggest tech companies in the world are still working out the ROI problem themselves.


Here's what that tells you as a business owner.

The hyperscalers — Amazon, Google, Microsoft — are still chasing profitability on their AI infrastructure. The hype is running ahead of the results. That's not an excuse to ignore AI, but it is permission to stop feeling behind.


The businesses winning right now aren't the ones buying the most expensive platforms. They're the ones solving one specific, painful problem with one focused tool.


Start there. Pick your single most repetitive, time-draining task. Something your team does manually every week. That's your first AI target — not a platform overhaul, not a six-month rollout. One problem, one solution, measurable result within 30 days.


What's the one task in your business you'd most want to hand off if you knew it would actually work?


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Small Business · Investing · Personal Finance · Fintech · Financial Advisors ... The key to Amazon is to get its AI business to profitability as soon ...