technology
PushButton AI Team ·
Your competitors are quietly hiring AI leadership right now. Not buying more tools. Hiring strategy. You probably know the feeling — you invested in an AI subscription, maybe even brought in a consul
Your competitors are quietly hiring AI leadership right now.
Not buying more tools. Hiring strategy.
You probably know the feeling — you invested in an AI subscription, maybe even brought in a consultant, and six months later the tool sits unused and the consultant is gone. That's not your fault. That's a strategy problem, not a technology problem.
Here's what companies like The Brooks Group figured out: AI only works when someone owns it. They just hired a VP specifically for AI-driven marketing and product innovation. Not a tech person. A business person who understands what outcomes matter.
Most small business owners are handed a tool and told to figure it out. No wonder nothing sticks. The missing piece isn't better software — it's someone who connects AI capability to your actual business goals.
You don't need a VP hire to fix this. You need one person on your existing team who owns one AI use case, with a clear 30-day target to show results.
That single decision — accountability plus a deadline — changes everything.
Start there. Pick the problem, pick the person, measure it in 30 days.
What's the one business problem you'd most want AI to solve right now — if you actually trusted it would work?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
... AI-driven marketing and product innovation.” Martinek was most recently Head of Global Brand & Marketing at Sandler, where she transformed marketing ...
