McKinsey just published their big AI marketing report. Five capabilities, lots of frameworks, zero guidance on where a real business should actually start. Sound familiar? You've probably already bo
McKinsey just published their big AI marketing report. Five capabilities, lots of frameworks, zero guidance on where a real business should actually start.
Sound familiar?
You've probably already bought something that sounded promising. A tool your team opened twice and forgot. Another line item quietly draining $200 a month while solving nothing.
That's not a technology failure. That's a sequencing failure. Someone sold you capability before they understood your problem.
Here's what McKinsey's research actually points to beneath the buzzwords: the businesses winning with AI right now aren't doing all five things. They picked one customer moment — one place where better information or faster response directly affects revenue — and made that work first.
Personalization sounds exciting. Optimization sounds strategic. But for most businesses, the real first win is simpler: knowing which leads are worth chasing before your team spends three hours on the wrong one.
That's not a transformation. That's a Tuesday.
Start there. One decision your team makes repeatedly. One place AI gives them better information before they make it. Prove it works. Then expand.
No code. No consultants. No ripping anything apart.
What's one decision your team makes every week that still relies entirely on gut feel?
#AIStrategy #SmallBusiness #MarketingAI #BusinessGrowth
Original Source
Explore the future of marketing through five AI capabilities: insights, creativity, personalization, agentic commerce, and optimization.