The New York Jets Will Now Try Being "AI-First" | Defector

The New York Jets just announced they're going "AI-First." Which is exactly how you know it's mostly noise. When a struggling NFL franchise starts leading press releases with AI buzzwords, it's a wa

The New York Jets just announced they're going "AI-First."

Which is exactly how you know it's mostly noise.

When a struggling NFL franchise starts leading press releases with AI buzzwords, it's a warning sign — not a roadmap. It's branding, not strategy. And it's the same pattern you've probably seen from vendors who pitched you a tool that your team still isn't using.

You're not behind because you haven't declared yourself "AI-First." You're behind if you haven't found one specific problem AI actually solves in your business.

That's the whole game. One problem. One tool. One measurable result.

The Jets are buying expensive technology and calling it transformation. Smart business owners do the opposite — they find the smallest painful problem in their operation and ask: can AI fix this faster and cheaper than our current approach? If yes, they test it. If not, they move on.

Here's your one action this week: write down the task your team does repeatedly that eats time but requires no real judgment. That's your first AI candidate. Not a platform. Not a strategy. Just one task.

What's one repetitive task in your business that you'd love to hand off — but haven't found the right solution for yet?

#AIStrategy #BusinessGrowth #SmallBusiness #AIForBusiness

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