The Pollster Polled: Stéphane Drouin - Leger Marketing
PushButton AI Team ·
The Pollster Polled: Stéphane Drouin - Leger Marketing
You don't need another AI tool. You need one AI win.
That $200/month subscription collecting dust isn't a you problem. It's a deployment problem. Someone sold you a solution before understanding your
You don't need another AI tool. You need one AI win.
That $200/month subscription collecting dust isn't a you problem. It's a deployment problem. Someone sold you a solution before understanding your actual workflow. That's on them, not you.
Here's what a research firm quietly figured out: the companies getting real value from AI right now aren't rebuilding everything. They're identifying one high-friction task — something slow, repetitive, and time-consuming — and solving just that. One problem. One tool. Measurable result.
Leger's insights team didn't overhaul their business. They layered AI into specific research workflows and got faster, sharper outputs. No chaos. No six-month learning curve. Just a targeted upgrade to something they were already doing.
That's the model worth copying.
This week, write down the one task your team does repeatedly that eats the most time. Not a system. Not a process. One task. That's where your first AI win lives — and 30 days is enough to prove it works.
What's the AI tool you bought that your team never actually adopted — and what do you think went wrong with it?
