The power of intent: How Visa used AI to capture high-intent users in the DRC
PushButton AI Team ·
The power of intent: How Visa used AI to capture high-intent users in the DRC
You bought the AI tool. Paid the monthly fee. Nobody touched it after week two.
You're not alone — and you're not the problem.
Most AI failures happen because the tool got picked before the problem
You bought the AI tool. Paid the monthly fee. Nobody touched it after week two.
You're not alone — and you're not the problem.
Most AI failures happen because the tool got picked before the problem was defined. It's backwards. And the consultants selling "AI transformation" rarely stick around long enough to see if anything actually worked.
Here's what caught my attention in a recent Visa case study. Their team didn't ask "what AI tool should we buy?" They asked one question first: who is already looking for what we offer, right now, today? Then they used AI specifically to find and reach those people faster. That's it. One focused use case. Measurable result.
That reframe matters for your business.
AI works best when it targets a single bottleneck — not your whole operation. Find the one place you're losing time or money every week, and ask if AI can help with that specific thing. Not everything. One thing.
Start there. Prove it works. Then expand.
What's the one repetitive task in your business that eats the most time right now — and have you tried using AI to tackle just that?
As the head of media, Milad Samia drives Visa's marketing vision for Central and Eastern Europe, Middle East and Africa. ... AI-powered campaigns are ...
