The RealReal Wants to Manage Your Closet Like an Asset Portfolio | Vogue
PushButton AI Team ·
The RealReal Wants to Manage Your Closet Like an Asset Portfolio | Vogue
You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than ever.
That feeling is completely valid. And more common than anyone admits out loud.
Here's what's interes
You bought the AI tool. Nobody used it. $200/month gone, and now you're more skeptical than ever.
That feeling is completely valid. And more common than anyone admits out loud.
Here's what's interesting about The RealReal's AI story. They didn't chase the flashiest technology. They used AI to treat inventory like a financial asset — tracking value, predicting demand, optimizing pricing. Boring, operational stuff. And it helped push them to profitability with 15% efficiency gains.
That's the pattern worth noticing. The businesses winning with AI aren't rebuilding from scratch. They're plugging AI into one specific, repetitive business problem they already understand.
The mistake most owners make is starting with "what AI should we use?" The right question is "what's costing us the most time or money right now that follows a predictable pattern?" Answer that first. Then find the tool that fits.
This week, write down one workflow your team repeats daily that feels like it shouldn't require a human. That's your starting point. Not a software decision — just a problem statement.
One clear problem beats ten impressive demos every time.
What's the AI tool gathering dust in your stack right now — and what problem were you actually trying to solve when you bought it?
... AI integration. The RealReal became profitable in 2023 and has continued to improve its operational efficiency, ending fiscal 2025 up 15% year-on ...
