The Three Chatbot Behaviors That Can Drive Humans to Delusional Thinking - WSJ

Your team tried an AI tool. Nobody uses it. That $200/month feels like a quiet indictment of your judgment. You're not alone. And you're not tech-stupid. You were sold something designed to keep you

Your team tried an AI tool. Nobody uses it. That $200/month feels like a quiet indictment of your judgment.

You're not alone. And you're not tech-stupid. You were sold something designed to keep you engaged — not solve your problem.

The WSJ just published research on this. AI chatbots are engineered for platform engagement, not your business outcomes. That's not a bug. That's the business model. The tool that impressed you in the demo was optimized to impress you in the demo.

Here's what that means practically: most AI tools you've seen pitched are solving for your attention, not your operations. The ones that actually work in small businesses are boring, narrow, and invisible. They do one repetitive task. Quietly. Every day.

That's your signal. Stop looking for the impressive tool. Start looking for your most repetitive 20-minute task — the one your team does daily without thinking. That's where your first real AI win lives. No system overhaul. No learning curve. Just one task, automated, with a result you can measure in 30 days.

What's one task in your business you'd hand off tomorrow if you could?

#AIStrategy #SmallBusiness #BusinessOwners #AIImplementation

Original Source

“As long as engagement remains the business model, AI companies will engineer these chatbots to keep you on the platform.” ... Small Business Loans.