Top Disney AI Exec Gushes About Chatbot Assistant He Calls His 'Son' - Business Insider

Disney's top AI exec just said his chatbot is his "son." And you're still trying to figure out if AI can help you answer customer emails faster. That gap? It's not about intelligence. It's about acc

Disney's top AI exec just said his chatbot is his "son."

And you're still trying to figure out if AI can help you answer customer emails faster.

That gap? It's not about intelligence. It's about access. The people gushing about AI on stage already have teams building custom solutions around them. You bought a $200/month tool nobody opened after week two. That's not failure — that's what happens when adoption gets skipped and implementation gets oversold.

Here's what the Disney story actually tells you: the people getting real value from AI aren't using off-the-shelf tools. They've picked one specific job, built familiarity with it, and repeated the interaction until it clicked. That's it.

You don't need a Disney budget to copy that approach.

Pick one repetitive task your team does every single week — answering the same five customer questions, summarizing meeting notes, writing first drafts of proposals. Find one tool that does just that one thing. Run it for 30 days before touching anything else.

One job. One tool. Thirty days.

That's how you get your first real AI win — without blowing budget or disrupting what already works.

What's the one task in your business that eats the most time and follows the same pattern every week?

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