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Transforming the terrain: India's marketing space ready for AI revolution | Tech News
PushButton AI Team ·
The boldest AI adopters right now aren't in Silicon Valley. They're running marketing teams in India. A new BCG survey found Indian CMOs are outpacing the rest of the world on AI investment — and the
The boldest AI adopters right now aren't in Silicon Valley. They're running marketing teams in India.
A new BCG survey found Indian CMOs are outpacing the rest of the world on AI investment — and the reason matters more than the headline.
They're not chasing every shiny tool. They're picking one problem — personalisation at scale — and solving it completely before moving on. That's the opposite of what most Western businesses are told to do.
You've probably been sold the full transformation. The platform that does everything. The consultant who mapped out a six-month roadmap and then vanished. The SaaS subscription your team quietly stopped opening.
Here's what actually works: one use case, one measurable result, thirty days.
Not an overhaul. Not a new system. Pick the single most repetitive customer-facing task your team does every week and ask whether AI can handle the first draft or the first response. That's it. Start there.
No coding. No vendor lock-in. No big bet required.
The businesses winning with AI right now aren't smarter than you. They just stopped trying to do everything at once.
What's the one task on your team that eats the most time for the least thinking — and have you tried handing it to AI yet?
#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation
Original Source
Indian CMOs are leading global AI adoption, making bold investments in agentic commerce and personalisation to drive growth, a BCG survey shows.