Travel marketers prepare for the rise of AI agents | PhocusWire
PushButton AI Team ·
The AI tool your team never opened is still running on your credit card. You're not alone in that. Smart operators bought into the promise, handed over the login, and watched it collect digital dust.
The AI tool your team never opened is still running on your credit card.
You're not alone in that. Smart operators bought into the promise, handed over the login, and watched it collect digital dust. That's not stupidity — that's what happens when tools get sold before problems get defined.
Here's what's quietly shifting: Major travel brands like Expedia are now building AI around a simple question — what does the customer actually need right now? Not "what AI can we bolt on," but "what friction can we remove?"
That reframe changes everything. When AI starts with a real customer problem, people actually use it. When it starts with a feature list, it sits unused.
This applies to your business right now, in any industry.
The practical move: Pick one repeating customer question your team answers manually every week. That's your first AI project. Not a platform. Not a transformation. One question, one automated answer, measurable in 30 days.
That's where real ROI starts — not with a six-figure system overhaul.
What was the one AI tool you bought that nobody ended up using — and looking back, what problem was it actually supposed to solve?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Original Source
... AI-driven world. “If we want to give great travelers wonderful experiences, then we need to make sure that these tools are guiding travelers to ...