TV upfronts: AI is in and corporate shuffles reshape the line-up - CNBC
PushButton AI Team ·
TV upfronts: AI is in and corporate shuffles reshape the line-up - CNBC
The biggest companies in media just spent millions integrating AI into their ad buying process. Your competitors are watching. And yet — most business owners I talk to are still sitting on an unused S
The biggest companies in media just spent millions integrating AI into their ad buying process. Your competitors are watching. And yet — most business owners I talk to are still sitting on an unused SaaS subscription wondering if they missed the boat.
You didn't miss anything. You just got sold the wrong thing first.
The "we bought an AI tool nobody uses" story is more common than anyone admits. It's not a tech problem. It's a fit problem. The tool didn't map to an actual daily workflow, so the team quietly ignored it.
Here's what the TV industry's AI push actually reveals: the companies winning with AI aren't using it everywhere. They're using it to solve one specific, measurable problem — faster data, better targeting, less manual work. One use case. Real ROI. Then they expand.
That's the model worth copying.
This week, pick one repetitive task your team does manually at least three times a week. Just one. That's your AI starting point — not a platform overhaul, not a six-month rollout. A single workflow that takes too long and costs you real hours.
Fix that one thing first. Prove it works. Then build from there.
What's the one task in your business that eats the most time for the least return?
