Validity's Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email

Your emails are already being filtered by AI — and most business owners have no idea it's happening. Gmail's Gemini AI now reads, summarizes, and prioritizes your emails before your prospects ever se

Your emails are already being filtered by AI — and most business owners have no idea it's happening.

Gmail's Gemini AI now reads, summarizes, and prioritizes your emails before your prospects ever see them. It's not coming. It's here.

If you've ever thought "we send emails but nobody responds," this might be why. And I say that with zero judgment — this shift happened fast, and even sharp operators missed it.

Here's what actually matters for your business: AI inboxes reward senders who look trustworthy. That means simple authentication setup — think of it like a verified badge for your email domain. Not a tech project. A one-afternoon fix your IT person or VA can handle.

The business owners winning right now aren't sending more emails. They're sending emails that AI gatekeepers recognize as legitimate. That's the lever most people are ignoring while chasing the next shiny tool.

One practical starting point: ask your email provider if your domain has SPF, DKIM, and DMARC set up. If they go quiet or say "probably," you found your first quick win. Fix that before spending another dollar on email marketing.

What's the one email or marketing tool you're paying for right now that your team barely uses?

#EmailMarketing #AIStrategy #BusinessGrowth #SmallBusiness

Original Source

DGR: How is Gmail integrating AI to transform the inbox experience, and how might this affect B2B sender visibility? Hanson: Gemini turns the inbox ...