Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
PushButton AI Team ·
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Everyone's chasing the next shiny AI tool. But the real problem isn't the tool — it's that nobody asks whether you actually need it first.
You're not alone if you've got a $200/month subscription nob
Everyone's chasing the next shiny AI tool. But the real problem isn't the tool — it's that nobody asks whether you actually need it first.
You're not alone if you've got a $200/month subscription nobody touches. That's not a you problem. That's what happens when technology gets sold before strategy gets set. Smart business owners get burned this way every day.
Here's what the big ad tech conversation quietly reveals: the companies winning with AI right now aren't using more tools. They're using fewer, better-connected ones — and they started by identifying one specific problem worth solving.
That's the shift worth making. Not "how do I use AI?" but "where am I losing time or money every single week?" That question has a real answer. And that answer points to your first tool.
You don't need to rebuild anything. You don't need a consultant with a 90-day onboarding plan. You need one workflow that's bleeding hours, and one tool that fixes exactly that.
Start there. One problem. One solution. Prove it works in 30 days. Then build.
What's the one repetitive task in your business that drains your team every single week?
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